Sony enhances Blu-ray offerings


By Thomas K. Arnold


LOS ANGELES (Hollywood Reporter) -
Sony Pictures Home
Entertainment is targeting April 8 as the date it will release
its first batch of Blu-ray Disc titles that can be connected to
the Internet for more bonus materials and features.


The musical spoof "Walk Hard: The Dewey Cox Story" and the
Arnold Schwarzenegger sci-fi thriller "The 6th Day" will be the
studio's first two BD-Live titles. Their release coincides with
the launch of a new software update for Sony's PlayStation 3
that makes the game console the first Blu-ray player with
Internet connectivity, an ability known as "Profile 2.0."


Ultimately, all Blu-ray players will be Profile 2.0. When
the format launched in June 2006, Blu-ray players were of the
basic Profile 1.0 kind, meaning they could offer neither
picture-in-picture nor Internet connectivity, something the
doomed HD DVD rival format offered from Day 1.

Sony's two BD-Live titles each include exclusive
downloadable theatrical and home video previews along with a
FAQ about BD-Live functionality. "Walk Hard" includes three
featurettes that star Bill Hader as Derek Stone, a historian
and expert "Coxologist." These featurettes are available only
via the BD-Live download.


BD-Live titles also have the potential to enable a wide
range of Web-based features, including ringtone and wallpaper
downloads, peer-to-peer interactions, live virtual events and
gaming.


Reuters/Hollywood Reporter

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