By Nick Zieminski
NEW YORK (Reuters) -
Internet jobs site CareerBuilder
is teaming up with Facebook to help clients run job recruiting
campaigns within the online social network, the two companies
said on Monday.
Specialized recruiting ads will promote CareerBuilder and
employers' sections within Facebook, with the aim of attracting
potential hires who may be hard to reach via traditional
methods like newspaper help-wanted ads.
Silicon Valley-based Facebook was founded in 2004 as a
social site for students at Harvard University and spread
quickly to other colleges and eventually into work places. Its
popularity stems from how the site conveniently allows users to
share details of their lives with selected friends online.
Targeted ads will appear on the side of the Facebook site,
or within a user's daily summary of activity among their
network of friends. Clicking on an ad will take users to a
CareerBuilder Web page.
Building on CareerBuilder's existing ad sales relationship
with Facebook, the job recruiter also plans to act as a conduit
for corporate clients to reach potential recruits.
"CareerBuilder is spending a considerable amount of money
to promote on the Facebook site and the Facebook network, and
then we'll have the ability to resell certain units to continue
that promotion for our clients," said Richard Castellini, vice
president of consumer marketing for CareerBuilder.
Facebook and CareerBuilder declined to specify the value of
the non-exclusive advertising deal, which initially focuses on
the U.S. market. CareerBuilder is owned by newspaper publishers
McClatchy Co (MNI.N), Gannett Co Inc (GCI.N) and Tribune Co.
Using the site (http://www.facebook/careerbuilder),
help-wanted advertisers will be better able to target their
search for job candidates, Castellini said.
For example, an engineering firm may be able to target
college seniors who are about to earn degrees in engineering or
a hospital recruiter might find Facebook users who are nurses.
Facebook declined to comment on whether it was considering
a similar ad deal with Monster Worldwide Inc (MNST.O), which
runs rival jobs Web site Monster. "The only relationship we
have in place is with CareerBuilder," said Mike Murphy,
Facebook's vice president of media sales.
Murphy said users' privacy would be protected.
"We're not inserting anything into anybody's profile," he
said. "We're just having them run advertising using Facebook
Ads to prospective employees, and have them choose whether to
participate or not."
Facebook is the Web's fifth-most-trafficked site, with 67
million active users worldwide. The site has signed up more
than 85 percent of U.S. college students attending four-year
colleges, according to company statistics.
Microsoft Corp (MSFT.O), an investor in Facebook, supplies
the advertising network for Facebook.
(Additional reporting by Eric Auchard; Editing by Braden
Reddall)
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