NEW YORK (Reuters) -
Four of the largest newspaper
companies in the United States are teaming up to create an
online advertising sales network focused on premium advertisers
seeking a national audiences.
New York Times Co, USA Today publisher Gannett Co, Los
Angeles Times publisher Tribune Co and San Francisco Chronicle
publisher Hearst Corp have set up a stand-alone company called
quadrantOne to oversee the aggregation of audiences.
The new network would be the second online partnership
among newspapers in recent years. Some other publishers already
have a partnership with Yahoo Inc.
QuadrantOne said its network would have a reach of nearly
50 million monthly unique visitors, based on Nielsen Online
figures from December, and cover 27 out of the top 30 markets.
The company said the network would be open to any affiliate
companies in addition to the four owner companies.
"Each participating company has agreed to dedicate
advertising inventory to quadrantOne, so the network can offer
customized online campaigns on a highly competitive basis,"
interim Chief Executive Dana Hayes said in a statement.
(Reporting by Yinka Adegoke; Editing by Lisa Von Ahn)
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