Facebook suffers first drop in British users: data

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LONDON (AFP) -
Facebook, the Internet social networking site, has suffered its first drop in British users in 17 months, according to data from web monitoring firm Nielsen Online.




But Facebook's overall audience is still 712 percent higher than at the same point 12 months ago and nine percent higher than three months ago, it added.




Alex Burmaster, a European Internet analyst at Nielsen Online, said the figures, which showed a downward trend for most leading social network sites, were to be expected because of their rapid early growth.




"Just as one swallow doesn't make a summer, so one month of falling audiences doesn't spell the decline of Facebook or social networking," he said.




"It was inevitable that the early growth rates couldn't be sustained and the larger networks have been plateauing over the last few months."




Nielsen Online's data came from technology fitted to 40,000 British computers to measure on- and off-line Internet activity.

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