LOS ANGELES (Reuters) -
Digital entertainment company
CinemaNow and Technicolor said on Tuesday they had developed a
new digital movie delivery platform to sell to online retailers
and hardware companies.
Jason Alexander, director of marketing for privately-held
CinemaNow, said the company would seek to provide the platform
to existing and new partners in the consumer electronics
industry.
CinemaNow currently provides an online movie service that
is accessible through its own website as well on various
devices.
The platform should make it easier for device makers and
retailers to provide an online movie service and features
functions like content encoding and encryption, digital rights
management (DRM), ad management, order fulfillment across
various consumer electronics categories.
Technicolor, a unit of French media group Thomson SA, and
privately-held CinemaNow said they were also working to add
high-definition movies to CinemaNow's library of more than
10,000 titles.
(Reporting by Sue Zeidler; Editing by Tim Dobbyn)
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