New York Times taps digital ad exec to lead About.com

consumer guideAbout

Irvine had most recently been chief administrative officer of Digitas Inc., a digital marketing company. She replaces Scott Meyer, who departed March 6.

Irvine will lead the Times' About Group, which includes About, ConsumerSearch, UCompareHealthCare and Calorie-Count. She will report to Martin Nisenholtz, the company's head of digital operations.

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