LONDON (Reuters) -
Ashley Highfield, the BBC's director of
future media and technology, has stepped down to become chief
executive of a new video-on-demand service from Britain's three
main terrestrial broadcasters.
He will be responsible for the roll-out of the service,
leading negotiations with third-party content owners and the
future distribution of the service on other platforms.
All broadcasters have moved to make their programs
available online in recent years, to reach younger people
spending more time on the Internet, and the broadcasters hope a
combined offering will achieve greater reach with audiences and
advertisers.
During his time at the BBC, Highfield oversaw the launch of
the BBC's own Internet TV catch-up service, the iPlayer, which
has grown strongly since it launched on Christmas Day, with
more than 42 million programs being watched or downloaded.
Kangaroo will be Web-based and available for distribution
on other platforms, with viewers able to watch programs for
free, with advertising or as pay-per-view.
(Reporting by Kate Holton; Editing by David Cowell)
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