Google's U.S. share of Web search reaches 63 percent

Google Inc

Yahoo Inc, the No. 2 player in the U.S. Web search market
saw its share of the business drop 0.9 percent to 19.6 from
July while Microsoft, the No. 3 U.S. player, slipped 0.6
percent to 8.3 percent, according to comScore Inc.

IAC InterActiveCorp's Ask grew 0.3 percent to retain
its fourth-place ranking while Time Warner Inc's AOL edged up
0.1 percent to 4.3 percent, according to August monthly data
published by the market research firm said.

Google's growing share of Web search and, by extension, its
even larger role in the related market for Web search
advertising, has lead rivals and some industry trade groups to
complain to competition regulators in the United and Europe.

ComScore estimates that the number of searches performed by
U.S. Web surfers on the five top search engines was virtually
unchanged at 11.75 billion searches compared with July. The
figure excludes searches users perform for mapping, local
directory information or user-generated videos, it said.

(Reporting by Eric Auchard, editing by Leslie Gevirtz)

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