Google accounted for 63 percent of searches by U.S. surfers in August, up from 61.9 percent in July and 56.5 percent in August last year.
The increase came at the expense of the second- and third-largest players in the market, Yahoo Inc. and Microsoft Corp.
Yahoo's share fell to 19.6 percent from 20.5 percent in July and 23.3 percent a year ago.
Microsoft's share was 8.3 percent, down from 8.9 percent in July and 11.3 percent a year ago.
ComScore's report excludes searches for mapping, local directory and user-generated video sites.
The measures rely heavily on online recruitment techniques dismissed by more traditional pollsters, and the company was criticized several months ago for a separate report on paid search clicks, which relies on a similar panel as the data on search market share.
Lehman Brothers analyst Douglas Anmuth said the report suggested that Google's strength in search is intact, and the company remains a top pick.
Google shares rose $24.59, or 5.9 percent, to close Thursday at $439.08.
0 comments:
Post a Comment