By Antone Gonsalves
InformationWeek
LiveUniverse, a social entertainment company started by MySpace founder Brad Greenspan, has acquired Pageflakes, a provider of personalized home pages, the latter company said Friday. Financial terms were not disclosed.
Under the agreement, Pageflakes would keep its headquarters and staff in San Francisco and Dan Cohen would remain chief executive.
"You can count on the fact that everything that you (and we) love about Pageflakes will remain the same, while the resources Brad and LiveUniverse will be investing in us will help us make it even better," Cohen said in the Pageflakes blog. The CEO also plans to work on some LiveUniverse projects as a senior VP reporting to Greenspan.
Pageflakes has been absorbed by LiveUniverse at a time when its type of services is being offered by major Internet companies such as Google, Yahoo, and Microsoft Live. With so much competition, Pageflakes' ability to build a long-term, viable business was in question. Personalized home pages enable subscribers to populate their Web pages with content of their choosing via RSS feeds.
Besides the acquisition, LiveUniverse launched on Friday a version of Pageflakes' service that lets users build personalized pages of video feeds posted on LiveUniverse's LiveVideo site.
See original article on InformationWeek
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