SAN FRANCISCO (Reuters) -
Google Inc (GOOG.O) said on
Wednesday it has introduced brand-image ads for mobile phones,
in a bid to extend beyond the computer-based Web market into
the emerging market for advertising on phones.
In a statement on the Silicon Valley company's Web site,
the company said it had designed mobile images to look like
standard graphical display ads for desktop computer Web pages,
but made them smaller to fit on mobile phone screens.
The company said all mobile image ads are targeted
according to the keywords users type into phones to search for
information. The ads are priced on a cost-per-click basis, and
must link to Web pages optimized to work on mobile phones.
Only one image ad is displayed on each mobile page, a move
to that appears designed to limit clutter on small screens.
"For advertisers, mobile image ads serve as a branding tool
and have shown to have good click-through rates," Alexandra
Kenin, a product marketing manager, for Google Mobile Ads said
in a blog post on the company's site.
Mobile image ads are available in 13 national markets:
Australia, China, France, Germany, India, Ireland, Italy,
Japan, Netherlands, Russia, Spain, the UK, and the United
States, Google said.
(Reporting by Eric Auchard; Editing by Carol Bishopric.)
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