By Andrew Wallenstein
As many as six multi-minute clips from individual Lionsgate
films including "3:10 to Yuma," "Good Luck Chuck," "Cooler" and
"Akeelah and the Bee" are aggregated at the Lionsgate Shop
Channel. A banner on the page leads to Lionsgateshop, where
the films highlighted in the clips are available for purchase.
That e-commerce site, which has been up since January, could
see a significant traffic boost with YouTube.
Lionsgate Shop is the most aggressive move a studio has
made to monetize YouTube beyond advertising on the site or
posting film trailers.
The channel is still a work in progress. Each individual
video player page carrying Lionsgate video eventually will
carry a link leading to a relevant purchase opportunity at
Lionsgateshop.
"This is a propeller airplane version of this service,"
said Curt Marvis, president of digital media at Lionsgate.
"We're hoping to get it to supersonic jet phase in the next six
months with more clips and a more engaging experience."
Marvis indicated that he also is in talks with other online
video hubs about creating similar arrangements with Lionsgate.
Reuters/Hollywood Reporter
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