By Kenneth Li
About 30 web site publishers are part of the network,
called Worthnet.Fox, including Dow Jones's Wall Street Journal,
Barron's and MarketWatch. News Corp bought Dow Jones last
December.
The network is designed to target a growing class of
executives who spend time in myriad global regions, as economic
borders dissolve amid international expansion.
"The economy has grown around the world and has helped
create a new global affluent individual," Hernan Lopez, chief
operating officer of Fox International Channels, said in an
interview. For example, the site would target "the head of
world financial companies that expands his operations in India
and wants a local manager that has experience in more
international companies."
.Fox Networks, an online advertising network that helps
market unsold advertising space on web sites outside of the
United States, is a division of News Corp's Fox International
Channels.
Relatively unknown in the U.S. until April, .Fox is taking
a more prominent role within Rupert Murdoch's empire as it
seeks ways to work with the media mogul's vast portfolio of
companies.
The launch of Worthnet.Fox appears to be part of News
Corp's intentions to expand Dow Jones's international presence
as rivals, including Thomson Reuters, consolidate.
Since Murdoch's estimated $5 billion purchase of Dow Jones
last December, the 77-year-old executive has made the division
a top priority and has said he aimed to make Dow Jones's Wall
Street Journal not just a must-read in the United States, but
also a formidable global competitor in financial and political
news and data.
Lopez said his division worked closely with Dow Jones in
creating Worthnet.Fox. The new network will help Dow Jones sell
ad inventory in areas outside the United States where Dow does
not currently operate sales offices, focusing on Latin America.
(Reporting by Kenneth Li, editing by Gerald E. McCormick)
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