By Eric Auchard 2 hours, 58 minutes ago
SAN FRANCISCO (Reuters) -
YouTube, Google Inc's popular
video sharing site, is giving away tools that let Web
developers tap the underlying database functions of YouTube, in
effect allowing users to build their own YouTubes.
The Silicon Valley-based video-sharing site said on
Wednesday that it is providing wholesale access to YouTube's
extensive video library, global audience, and the underlying
video hosting and streaming network that powers YouTube.
The move goes significantly beyond the current access to
YouTube videos in which any Web user can copy and embed
selected videos onto their own Web pages.
YouTube said its latest customization offerings allow
anyone building a Web site or Internet-connected software
program to upload videos straight to YouTube. They can fetch
video feeds, comments, responses or playlists from YouTube.
What YouTube is offering parallels an earlier move by Yahoo
Inc to open up the ability of its Flickr photo-sharing site to
provide deep access to Web developers in order to embed
underlying features of Flickr in other sites.
Web site developers can let users rate videos or add them
to a favorites list embedded within their own sites. They can
also customize and control the Adobe Systems Inc Flash video
playing software through which videos are viewed.
These free customization features can be used in
conjunction with the existing APIs which launched last year and
which provide the ability to view videos on other sites and to
search for videos on YouTube.
By adding underlying features and functions of YouTube,
developers can enable users to publish videos directly from
their mobile phone devices or encourage new users to share
videos to the Web site, as if they were on YouTube itself.
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