SAN FRANCISCO (Reuters) -
Spot Runner, a start-up that
helps people buy local TV advertising online, said on Thursday
it had hired former Microsoft Corp (MSFT.O) online ad chief
Joanne Bradford as a sales executive.
Bradford will join the privately held Los Angeles-based
company as executive vice president of national marketing
services, starting in late March. Bradford will be responsible
for leading the business unit focused on national advertisers.
Her departure comes a month and a half after Microsoft
launched its unsolicited $40 billion plus bid for Internet
rival Yahoo Inc (YHOO.O), saying it planned to eliminate
overlapping operations at Yahoo and MSN once the deal is done.
Over the past year, Bradford had graduated from running
Microsoft's Internet ad sales as the company brought in
outsiders including aQuantive head Brian McAndrews and former
Ask chief Steve Berkowitz.
"Hiring Joanne is a huge win for Spot Runner," Spot Runner
Chairman and CEO Nick Grouf said in a statement. "Her
background in both online and offline media is a perfect fit
for us," he said.
Bradford was vice president and director of North American
ad sales for BusinessWeek magazine before joining Microsoft in
2001.
(Reporting by Eric Auchard; Editing by Gary Hill)
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