By Reuters
InformationWeek
The Intel Atom processor is the name for the new family of
low-power processors, the brains of digital devices, that will
power mobile Internet devices and ultra low-cost and small
notebook and desktop personal computers.
Intel sees a big market for the Internet-connected
devices that can fit in one's pocket and for what it is calling
the netbook, a low-cost PC costing around $250.
The new chips, previously code-named Silverthorne and
Diamondville, are made on Intel's 45 nanometer chipmaking
technology and slated for introduction toward the middle of
this year.
"Diamondville and Silverthorne both represent an attempt by
Intel to sell chips profitably for a whole lot less," said
Nathan Brookwood, an analyst at market research firm Insight
64. "This is the first new processor design coming out of Intel
since the Pentium Pro in 1995."
Atom joins other Intel brands including Core, Core 2,
Celeron, and Xeon, names for other processors the Santa Clara,
California-based company makes and sells.
Intel also announced the Intel Centrino Atom processor
technology brand aimed specifically at mobile Internet devices.
It was formerly code-named Menlow.
Centrino Atom includes the Intel Atom processor, a low
power companion chip with integrated graphics, a wireless
radio, as well as thinner and lighter designs.
Sean Maloney, chief sales and marketing officer for Intel,
said that Atom is "a fundamental new shift in design, small yet
powerful enough to enable a big Internet experience on these
new devices. We believe it will unleash new innovation across
the industry."
Intel also said that Atom has potential for new sales
dollars in consumer electronic devices and other gadgets, and
said it was well positioned for growth in all of those segments
with Atom's low-power architecture as a foundation.
(Editing by Carol Bishopric)
By: Duncan Martell
Copyright 2008 Reuters. Click for Restrictions
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