SAN FRANCISCO (Reuters) -
EBay Inc has set up its own
affiliate network to encourage Web sites to drive traffic to
its eBay and Half Web sites, reducing its reliance on
ValueClick Inc's network.
In a statement on Monday, eBay said the online auctioneer
and Half will no longer run their affiliate programs
through ValueClick's Commission Junction platform but instead
rely on the San Jose, California-based company's own newly
created eBay Partner Network.
Shares of ValueClick closed down 7.3 percent to $16.20 on
Nasdaq after eBay disclosed the move. EBay stock fell 1.8
percent to $25.77 amid broad declines in the sector. The AMEX
Internet Index closed down 2.3 percent.
EBay's Tradera AB, ProStores, Inc; Reseller Marketplace;
Media Marketplace; eBay Stores; and StubHub will continue to
rely on Commission Junction to drive traffic to their sites.
EBay affiliates working with other affiliate platforms,
including Affilinet and Tradedoubler, will not be affected.
The changes take effect April 1, 2008, eBay said.
Affiliates affected by the changes must move to the eBay
Partner Network by May 1, the online auction leader said.
Since 2001 eBay has allowed affiliates and Web site
publishers to be paid for driving Web surfers to eBay. eBay's
Affiliate Program has more than 100,000 members globally.
(Reporting by Eric Auchard, editing by Richard Chang)
0 comments:
Post a Comment